Tru Access Blog

SEEK EQUALITY NOT SAMENESS

By Tru Pettigrew
Mar. 24, 2014 | Comments

Tru Access Blog - Millennial Insights
Our unique differences are among our strongest values. It is because of our differences that we are able to birth the innovation that propels society forward. As we continue to seek and promote equality among ages, gender and races, we have to remember not to confuse equality with sameness.  ..

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INCLUSION SOLD SEPARATELY

By Tru Pettigrew
Mar. 17, 2014 | Comments

Tru Access Blog - INCLUSION SOLD SEPARATELY
As my man, Tyronne Stoudemire once said to me, “diversity without inclusion leads to confusion”. It’s that simple folks. Diversity & Inclusion should always go together.  ..

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HAS ANYONE SEEN MY DREAM?

By Tru Pettigrew
Mar. 06, 2014 | Comments

Tru Access Blog - HAS ANYONE SEEN MY DREAM
This was a real question for me about five years ago. Although I was successful and in a career that aligned with my gifts and my talents, I had somehow lost my dream along the way. ..

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EMBRACING THE DIFFERENCES CAN MAKE A DIFFERENCE

By Tru Pettigrew
Feb. 12, 2014 | Comments

Tru Access Blog - EMBRACING THE DIFFERENCES CAN MAKE A DIFFERENCE
There is a lot of dialogue and conversation in the advertising and marketing world right now about how to best market to millennials. Because this generation is so diverse, many brands and agencies are struggling with how to connect with the true multi-cultural sensibilities of this audience.  ..

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DIFFERENCE MAKERS USUALLY THINK DIFFERENT

By Tru Pettigrew
Jan. 15, 2014 | Comments

Tru Access Blog - DIFFERENCE MAKERS USUALLY THINK DIFFERENT
“Here’s to the Crazy Ones. The misfits. The Rebels. The troublemakers. The round pegs in a square holes. The ones who see things differently… Because the ones who are crazy enough to think they can change the world, are the ones who usually do.” ..

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EVERYTHING TASTES BETTER WITH DIVERSITY

By Tru Pettigrew
Oct. 18, 2013 | Comments

Tru Access Blog - EVERYTHING TASTES BETTER WITH DIVERSITY
I lead a blessed life. Every now and then, I take time out to count my blessings, and one of those many blessings is my wife. Of the many attributes that I love about my wife, one of my favorites is her cooking skill. This woman’s food tastes like Jesus made it! ..

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5 COURSES FOR BRIDGING THOSE GAPS

By Tru Pettigrew
Oct. 03, 2013 | Comments

Tru Access Blog - 5 COURSES FOR BRIDGING THOSE GAPS
Today I have the good fortune of addressing an audience of government employees about bridging cultural and generational gaps at their annual leadership conference. I have made a number of presentations and workshops on this very topic. This is what we call achieving Culturational Chemistry™.  ..

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CULTURATIONAL CONFLICT RESOLUTION

By Tru Pettigrew
Sep. 30, 2013 | Comments

Tru Access Blog - CULTURATIONAL CONFLICT RESOLUTION
Conflicts in the workplace are inevitable. When you factor in the cultural and generational differences represented in today’s workforce, that increases the likelihood of conflict even more.  ..

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DIVERSITY WITHOUT INCLUSION IS LIKE…

By Tru Pettigrew
Sep. 20, 2013 | Comments

Tru Access Blog - Diversity Without Inclusion Is like
Diversity without Inclusion is like a beach without the sand
It’s like a standing ovation without the use of your hands
It’s like Charlie’s Angels without their Charlie
It’s like reggae music without Bob Marley ..

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THE ART OF INCLUSION

By Tru Pettigrew
Sep. 12, 2013 | Comments

Tru Access Blog - THE ART OF INCLUSION
The TMA 2013 Inclusion Summit took place in DC on September 9th & 10th and it was a huge success. The expressed goal of the summit was to help its attendees understand how to create innovation and competitive advantage with cultural competence and diversity. Mission accomplished! ..

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