Tru Access Blog

PERSONAL BRAND BUILDING FOR MILLENNIALS

By Tru Pettigrew
Jul. 22, 2015 | Comments


What does your personal brand say about you? Have you even established a personal brand? How do you establish your personal brand? These are a few of the questions that were discussed on a recent #MillennialTalk twitter chat hosted by my good friend and Millennial Lifestyle Expert Chelsea Krost (@ChelseaKrost). This was a great session filled with a host of rich insights and nuggets on personal branding. Lets take a look at a few of those nuggets… ..

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INCREASING LOYALTY WITH MILLENNIALS

By Tru Pettigrew
Jul. 21, 2015 | Comments


If I’ve heard it once, I’ve heard it a thousand times… “Millennials aren’t brand loyal”. But is it that millennials aren’t brand loyal, or that the brands that feel that way just aren’t doing the things to gain their loyalty? Lets explore that question a little further… ..

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3 THINGS TO KNOW WHEN MARKETING TO MILLENNIALS

By Tru Pettigrew
Jul. 09, 2015 | Comments

Tru Access Blog - Marketing To Millennials
One of the first things that organizations should understand about marketing to millennials is the importance and expectation of community with this generation. This applies to recruiting millennial talent into the workplace as well. I believe the early success that brands like Uber and Lyft have experienced with millennials is largely due to their understanding of why the shared economy model works with this generation.  ..

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THE COMMUNITY EXPECTATION GAP

By Tru Pettigrew
Feb. 03, 2015 | Comments

Tru Access Blog - Filling the millennial gaps
In my experience, the biggest challenges that I have seen that exist with organizations that are seeking to connect with Millennials have been an inability to fill the gaps that I call the Big 3. Those are the Generation Gaps, The Culture Gaps and the biggest of the 3… The Expectation Gaps! ..

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MEETING MILLENNIALS WHERE THEY ARE

By Tru Pettigrew
Jan. 14, 2015 | Comments

Tru Access Blog - Meeting Millennials Where They Are
Are corporations, churches and colleges confused? Yes – many of them are. Not all, but many. They’re confused, confounded and chaotic about their approach to recruiting and retaining millennial talent, congregants and registrants. ..

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CUSTOMIZE YOUR 2015 MILLENNIAL COMMITMENTS

By Tru Pettigrew
Jan. 05, 2015 | Comments

Tru Access Blog - Millennial Insights
Happy New Year! Welcome to “The Year of the Millennial”. It should be no secret by now that Millennials are the largest consumer group in America. For those brands that did not realize the power of Millennial influence and impact before now, you will realize it on a whole new level in 2015. ..

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KEEPING IT REAL WITH MILLENNIALS

By Tru Pettigrew
Oct. 29, 2014 | Comments


Contrary to popular belief, Millennials have a strong desire and expectation to be connected to people. And connected in real life, not just virtually. Millennials particularly want to feel connected to the people that inspire them. ..

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YOUR RELATIONSHIPS ARE CONDITIONAL

By Tru Pettigrew
Sep. 30, 2014 | Comments

Tru Access Blog - Millennial Insights
Building and maintaining healthy relationships is one of the toughest things you’ll ever have to do. It requires a meaningful investment of time, energy and effort to understand what makes the other party tick and then the willingness to adjust and adapt as they change and evolve. This applies to all relationships… even the brand-consumer relationship. ..

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