Tru Access Blog

MILLENNIALS AND RACE

By Tru Pettigrew
Mar. 10, 2015 | Comments

Tru Access Blog - Millennials and Race
The first weekend in March of 2015 will be a historical and memorable one. I say this based on two specific events that took place over that weekend. And they both involved and illustrated the influence of and the influence on Millennials. ..

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EMBRACING THE DIFFERENCES CAN MAKE A DIFFERENCE

By Tru Pettigrew
Feb. 12, 2014 | Comments

Tru Access Blog - EMBRACING THE DIFFERENCES CAN MAKE A DIFFERENCE
There is a lot of dialogue and conversation in the advertising and marketing world right now about how to best market to millennials. Because this generation is so diverse, many brands and agencies are struggling with how to connect with the true multi-cultural sensibilities of this audience.  ..

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DIFFERENCE MAKERS USUALLY THINK DIFFERENT

By Tru Pettigrew
Jan. 15, 2014 | Comments

Tru Access Blog - DIFFERENCE MAKERS USUALLY THINK DIFFERENT
“Here’s to the Crazy Ones. The misfits. The Rebels. The troublemakers. The round pegs in a square holes. The ones who see things differently… Because the ones who are crazy enough to think they can change the world, are the ones who usually do.” ..

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MULTICULTURAL MILLENNIAL MISCONCEPTIONS

By Tru Pettigrew
Oct. 09, 2013 | Comments

Tru Access Blog - MULTICULTURAL MILLENNIAL MISCONCEPTIONS
Let’s start off with a few definitions just to make sure we’re all on the same page. Multicultural is defined as several cultural or ethnic groups within a society. For the purposes of this post, we are focusing specifically on those of non-white ethnic groups when we refer to multicultural.  ..

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5 COURSES FOR BRIDGING THOSE GAPS

By Tru Pettigrew
Oct. 03, 2013 | Comments

Tru Access Blog - 5 COURSES FOR BRIDGING THOSE GAPS
Today I have the good fortune of addressing an audience of government employees about bridging cultural and generational gaps at their annual leadership conference. I have made a number of presentations and workshops on this very topic. This is what we call achieving Culturational Chemistry™.  ..

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WHY COMPANY’S STRUGGLE RECRUITING MULTICULTURAL MILLENNIALS

By Tru Pettigrew
Sep. 18, 2013 | Comments

Tru Access Blog - Recruiting Multicultural Millennials
Do you guys remember the television show “Cheers”? I liked that show. I really liked the theme song too. There is one line in the “Cheers” theme song that really stood out to me and that I would always sing a little louder than the rest of the song. It’s the line that goes “sometimes you wanna go where everybody knows your name”. Part of the reason that I sang that part louder was because that was one of the few lines in the song that I actually knew, but also because that line really resonated with me. I’m sure that line resonated with many of you as well. That’s just part of our human nature. We seek cultures and environments where we feel welcomed.  ..

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BUILDING CULTURATIONAL CHEMISTRY WITH MILLENNIALS

By Tru Pettigrew
Jul. 25, 2013 | Comments

Tru Access Blog - BUILDING CULTURATIONAL CHEMISTRY WITH MILLENNNIALS
I had the pleasure of being a guest on the Chelsea Krost Show yesterday and the topic was bridging the generation gap. Shout out to All-Star Millennial Chelsea Krost (@chelseakrost) for using her voice and her platform to inspire positive change for an entire generation. The dialogue was great and the key take-a-way to bridging the generation gap is building what I have coined as "Culturational Chemistry™". ..

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THE INTERNSHIP MOVIE & CULTURATIONAL CHEMISTRY

By Tru Pettigrew
Jun. 14, 2013 | Comments

Tru Access Blog The Internship & Culturational Chemistry
Happy Friday everyone! I hope everyone has a good weekend planned. If you don't have any plans and haven't already seen it, I recommend seeing the movie The Internship this weekend. ..

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WHY MULTICULTURAL MILLENNIALS NEED TO EMBRACE GENERATIONAL DIVERSITY AS MUCH AS CULTURAL DIVERSITY

By Tru Pettigrew
May. 13, 2013 | Comments

Tru Access Blog - Multicultural Multigenerational Millennial Embrace
We all know the statistics of how diverse the millennial generation is. This generation is known for its cultural curiosity, racial and ethnic diversity and multicultural mindset. I am very encouraged when I see the way things are heading with the level of acceptance and inclusion among the millennial generation. I imagine that we can only expect things to get better from a diversity and inclusion standpoint with the generations to come. ..

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MULTICULTURAL MILLENNIALS SHAPING THE NEW MAINSTREAM

By Tru Pettigrew
May. 02, 2013 | Comments

Tru Access Blog - Multicultural Millennials Mainstream
The millennial generation is very large and very diverse. In fact, this is the largest and most diverse generation in American history. Currently over 40% of Millennials are African American, Hispanic or Asian and that number is expected to exceed 50% in the next 30 years. Millennials are also much more likely to engage in interracial relationships and 65% more likely than their grandparents to be of a bi-racial or multi-racial identity. ..

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