Tru Access Blog

Do Historically Black Colleges Embrace Diversity?

By Tru Pettigrew
Mar. 26, 2013 | Comments


My wife and I had some friends over last night and at some point in the conversation we began talking about the success of Florida Gulf Coast University (FGCU) and their impressive run on the road to The Final Four. “What kind of school is that anyway?”... “It seems like a community college”... “They seem to have a hodgepodge of all different types of players on their team”. These were just some of the comments that emerged in the conversation as it relates to FGCU. ..

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Leadership 101 for White Men

By Tru Pettigrew
Feb. 26, 2013 | Comments

Tru Access Blog - Leadership 101 for White Men
Leadership 101 for White Men; How to work successfully with Black Colleague’s and Customers... that is the title of the book. Not my book, but the title of a book that has recently emerged as the topic of conversation in my social media circle. The book was written in 2008 by Chuck Shelton. I have not read the entire book yet, but I have read the first several pages, so I will preface my commentary by acknowledging that. In the meantime, I’m compelled to share my thoughts based on what I’ve read thus far. ..

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No Black Nurses Caring for My Child Please

By Tru Pettigrew
Feb. 21, 2013 | Comments


This is a true story folks. A hospital in Michigan is faced with a lawsuit because staff at this hospital honored a fathers request to have no black nurses tend to his baby in the neonatal ICU. ..

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The “N” Word Flying High...

By Tru Pettigrew
Feb. 19, 2013 | Comments


I saw a story on the news this past weekend (2/18/13) about a 60 year old white man calling a 19 month old black baby the “N” word and then slapping the child. I couldn't believe what I was hearing, when the reporter first told the story. During a flight from Minneapolis to Atlanta on February 8th, 60 year old Joe Rick Hundley was sitting next to a woman, Jessica Bennett, and her 19 month old son Jonah, who began crying as the plane began to descend. According to reports, Hundley told Mrs. Bennet to “shut that ni##a baby up”! Obviously stunned and caught off guard by the comment, Mrs. Bennett asked Mr. Hundley what he said to make sure she wasn’t hearing things and he leaned in and repeated himself and proceeded to slap the child in the face. ..

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Impact of Diversity

By Tru Pettigrew
Oct. 11, 2012 | Comments

As someone who specializes in Multicultural Marketing, I have also taken a special interest in the Diversity & Inclusion initiatives of different brands, agencies and organizations. I work with many different corporate brands of various industries and sizes, helping them to better understand how to effectively reach and build relationships with African American and Hispanic consumers. In recent years, as we’ve seen  the complexion of America literally change, I’ve been educating my clients on this cultural shift, and counseling them on the importance of developing more diverse brand teams, account teams and agency partners to reflect the diversity of the communities of people to which they are marketing their products and services.  ..

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