Tru Access Blog

5 COURSES FOR BRIDGING THOSE GAPS

By Tru Pettigrew
Oct. 03, 2013 | Comments

Tru Access Blog - 5 COURSES FOR BRIDGING THOSE GAPS
Today I have the good fortune of addressing an audience of government employees about bridging cultural and generational gaps at their annual leadership conference. I have made a number of presentations and workshops on this very topic. This is what we call achieving Culturational Chemistry™.  ..

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BUILDING CULTURATIONAL CHEMISTRY WITH MILLENNIALS

By Tru Pettigrew
Jul. 25, 2013 | Comments

Tru Access Blog - BUILDING CULTURATIONAL CHEMISTRY WITH MILLENNNIALS
I had the pleasure of being a guest on the Chelsea Krost Show yesterday and the topic was bridging the generation gap. Shout out to All-Star Millennial Chelsea Krost (@chelseakrost) for using her voice and her platform to inspire positive change for an entire generation. The dialogue was great and the key take-a-way to bridging the generation gap is building what I have coined as "Culturational Chemistry™". ..

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THE INTERNSHIP MOVIE & CULTURATIONAL CHEMISTRY

By Tru Pettigrew
Jun. 14, 2013 | Comments

Tru Access Blog The Internship & Culturational Chemistry
Happy Friday everyone! I hope everyone has a good weekend planned. If you don't have any plans and haven't already seen it, I recommend seeing the movie The Internship this weekend. ..

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WHEN IN ROME: EMBRACE THE CULTURE & SHARE SOME OF YOURS

By Tru Pettigrew
May. 20, 2013 | Comments

Tru Access Blog - When In Rome Embrace Diversity
Okay, so I switched up the saying a little. For those who are familiar, the original phrase is “When in Rome, do as the Romans do”. Over the years, the phrase has been shortened to simply “When in Rome”. The intended communication of this commonly used phrase is to conform to the ways of wherever it is that you are. ..

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WHY MULTICULTURAL MILLENNIALS NEED TO EMBRACE GENERATIONAL DIVERSITY AS MUCH AS CULTURAL DIVERSITY

By Tru Pettigrew
May. 13, 2013 | Comments

Tru Access Blog - Multicultural Multigenerational Millennial Embrace
We all know the statistics of how diverse the millennial generation is. This generation is known for its cultural curiosity, racial and ethnic diversity and multicultural mindset. I am very encouraged when I see the way things are heading with the level of acceptance and inclusion among the millennial generation. I imagine that we can only expect things to get better from a diversity and inclusion standpoint with the generations to come. ..

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WHY TRUST IS THE FOUNDATION TO CULTURATIONAL CHEMISTRY

By Tru Pettigrew
Apr. 22, 2013 | Comments

Tru Access Blog - Trust Fondation To Culturational Chemistry
As I was watching the first games of the NBA playoffs it was a bittersweet experience. It was sweet because I love playoff basketball. It was bitter because my Lakers lost game 1. It’s no surprise that the teams that perform the best in sports don’t just simply have the best players; they also have strong team chemistry. We know and expect the star players on a team to score. We all know that LeBron James, Tim Duncan, Carmelo Anthony and the other star players are going to shine; that’s what stars do. The team is made up of more than those stars though and it requires more than their contribution for the team to win. The team’s with the best team chemistry will always rise above the rest and that team chemistry requires trust. ..

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ANOTHER LESSON FROM LOUISVILLE IN CULTURATIONAL CHEMISTRY

By Tru Pettigrew
Apr. 09, 2013 | Comments

Tru Access Blog - Culturational Chemistry Louisville March Madness
Congratulations to the Louisville men’s basketball team for winning the NCAA Championship last night. Michigan really gave them a run for their money, but when it was all said and done, the best team won. ..

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MULTICULTURAL MILLENNIAL MINDSET: TRANSACTIONAL OR TRANSFORMATIONAL

By Tru Pettigrew
Apr. 04, 2013 | Comments

Tru Access Blog - Millennial #CulturationalChemistry
The profile of senior leadership in Corporate America has typically been 40+ white males over the years. Although this corporate profile has evolved to include more gender, cultural and generational diversity, it is still dominated by white male Gen X’ers. As Multicultural Millennials are entering the workforce, both them and the senior leadership they fall under are noticing a very distinct difference in how they define success. There are obviously the specific success measures that are outlined on a project-by-project basis. Things like sales, impressions or lead generations are all pretty clear cut and universally accepted performance indicators. The difference lies predominately in WHY Multicultural Millennials do what they do. The drivers are different. ..

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Is Multiculturalism about Fitting In or Standing Out?

By Tru Pettigrew
Mar. 27, 2013 | Comments


I read a comment yesterday that referenced the often self imposed pressure for African Americans’ need to fit in with their white counterparts. As a Multicultural Marketing Expert and Champion for Diversity, I often find myself educating brands and individuals on this very dynamic. It is not true for all African American’s, but it is an unspoken pressure that many place on themselves and it is also an unspoken expectation that many organizations have. ..

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Give Me Diversity or Give Me Death

By Tru Pettigrew
Mar. 25, 2013 | Comments


This title is obviously a play off of Patrick Henry’s famous historical speech that ended with the phrase “Give me Liberty or Give me Death”. The year was 1775 and America was not The United States yet. We were still under British rule and the American leaders of that time had come together to figure out how they were going to approach Big Brother Britain to properly express their discontent for Great Britain's unfair treatment of them. Our man Patrick apparently had enough. He delivered what is considered one of the top 10 greatest speeches in history. His passionate delivery convinced his fellow leaders that they had talked enough and that it was time to take a stand. His final words of that influential speech were “Give me Liberty or Give me Death”. The Revolution was organized. ..

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