Tru Access Blog

NOTHING COMPARES TO YOU

By Tru Pettigrew
Jan. 09, 2017 | Comments

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3 WAYS MILLENNIALS HAVE CHANGED THE GAME

By Tru Pettigrew
Jan. 13, 2014 | Comments

Tru Access Blog - 3 WAYS MILLENNIALS HAVE CHANGED THE GAME
To all advertisers, marketers, and HR specialists, please be aware that millennials have changed the game. Marketing to millennials has a new set of rules for 2014 and beyond. Much like their Baby Boomer parents, millennials are a generation of change-agents. The irony is that those most resistant to the change that millennials are ushering in are Baby Boomers. ..

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TRU ACCESS MILLENNIAL ALL-STARS: NOVEMBER 2013

By Tru Pettigrew
Nov. 08, 2013 | Comments

Tru Access Blog  - Millennial All Stars
Congratulations to our Tru Access Millennial All-Stars for the month of November 2013. ..

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The DREAM is Real FOR MILLENNIALS

By Tru Pettigrew
Oct. 30, 2013 | Comments

Tru Access Blog - The DREAM is Real FOR MILLENNIALS
My good friend, brother and colleague Kenny Burns (@KennyBurns) recently released his first book. The title of the book is The Dream is Real. Knowing Kenny as well as I do, I can’t think of a better title or narrative for him to share with the world for his first book.  ..

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HOW MILLENNIALS BAND TOGETHER

By Tru Pettigrew
Oct. 28, 2013 | Comments

Tru Access Blog - HOW MILLENNIALS BAND TOGETHER
I was introduced to a non-profit organization about 2 years ago called Band Together. I've become much more familiar with Band Together and its mission over the last year. Band Together’s slogan is simple… Raise Funds. Raise Awareness. Raise the Bar! This mission is accomplished through an inspired strategy of using live music as a platform for social change. And who doesn't love music? ..

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THE MEASURE OF MILLENNIAL CONFIDENCE

By Tru Pettigrew
Oct. 24, 2013 | Comments

Tru Access Blog - THE MEASURE OF MILLENNIAL CONFIDENCE
As I continue this series on Millennial Leadership, I’m excited to share insights from the session on Confidence from our Leadership Boot Camp. We had the pleasure of having Travis Mitchell, President of Communities In Schools of Wake County NC; share a powerful message on Confidence as a leadership attribute with our talented group of millennials. ..

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MILLENNIALS SHOULD COMMIT TO THEMSELVES

By Tru Pettigrew
Oct. 23, 2013 | Comments

Tru Access Blog - MILLENNIALS SHOULD COMMIT TO THEMSELVES
Considering that I’m still on a high from this month’s Leadership Boot Camp, I feel compelled to share the jewels of wisdom from each of our thought leaders from the event. This post will focus on the session on Commitment that was lead by AMP Agency CEO, Gary Colen (@Amp_Agency). ..

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MILLENNIALS SHOULD BE CONCERNED

By Tru Pettigrew
Oct. 22, 2013 | Comments

Tru Access Blog - Millennials Should be Concerned
My team and I had the great fortune of facilitating our Tru Access Leadership Boot Camp this past Saturday. It was an incredible day of inspiration and empowerment by thought leaders across a myriad of industries. Everyone, including the speakers and panelists, walked away with a much greater understanding and appreciation of the power and responsibility of effective leadership. ..

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ARE MILLENNIALS WILLING TO “WAIT THEIR TURN”?

By Tru Pettigrew
Oct. 16, 2013 | Comments

Tru Access Blog - ARE MILLENNIALS WILLING TO WAIT THEIR TURN
“You have to wait your turn like everybody else”, “you haven’t paid your dues yet”, or “you’re too young”. How many of my Gen X and Baby Boomer colleagues have conveyed these sentiments to your millennial counterparts?  ..

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DO MILLENNIALS REMEMBER THE TITANS?

By Tru Pettigrew
Oct. 10, 2013 | Comments

Tru Access Blog - DO MILLENNIALS REMEMBER THE TITANS
“Attitude reflects leadership, captain!” That’s one of my favorite lines from one of my favorite movies. For those not familiar, this line is from the movie Remember The Titans. The line is from a scene where the team football captain, Gary, is telling Julius, a top defensive player, that he doesn't like his attitude on the field. Julius’s reply is a simple but very insightful response; “attitude reflects leadership, captain! ..

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