My good friend, brother and colleague Kenny Burns (@KennyBurns) released his first book yesterday. The title of the book is The Dream is Real. Knowing Kenny as well as I do, I can’t think of a better title or narrative for him to share with the world for his first book.
Although this book will inspire anyone who reads it, it was written as a resource to share a message of inspiration for the next generation of go-getters. If this book were a playlist it could easily serve as the soundtrack for the millennial generation.
The Dream is Real does a great job of appealing the to millennial hustler mentality while also providing a blueprint on how to transform your aspirations and dreams to reality.
This generation has big dreams and big expectations. It’s like the 2014 Ford Fusion campaign that leverages the power of “and” versus “or”. Most people want “this” AND “that”, but settle for “this” or “that”. Millennials believe they can have the “AND” life.
The dream life for this generation is not the house with a white picket fence, 2.5 kids, 2 cars and a dog. The dream is real but the dream has also changed. The dream for millennials is as unique as the dreamer that’s dreaming it up. Success is defined on their own terms. Millennials are no longer looking at themselves in their parents or grandparents mirrors. This new era comes with new expressions and new expectations.
The Dream is Real for millennials. Their dreams and aspirations are not just some far-fetched whims that they sit around and fantasize about. Millennials believe that they can have their cake and even eat a slice if they choose to do so; otherwise, what’s the use of even having the cake.
This generation of millennial hustlers have every intention of baking his or her cake and then deciding if they want to eat it, sell it, trade it or just bake some more. Where millennials need help is in developing the right recipe for baking the cake that fulfills their dreams. And I’m here to tell you guys that the Betty Crocker “complete mix” that comes in a box where all you do is just add water, is not the way to go.
One of the key take-a-ways for me from The Dream is Real is that transforming your dreams into reality is a process. Just like when you’re baking that cake from scratch, it’s a process. You’ll need all the right ingredients for the cake that you want, not somebody else’s. It will also require breaking a few eggs, spilling a little milk and allowing that cake to endure some heat and potential collapse.
I applaud and congratulate Kenny on The Dream is Real. I also thank him for sharing his recipe with our future leaders in a way that can be easily consumed and processed to help them realize their dreams.
"There is nothing like a dream to create the future." ~ Kenny Burns