Tru Access Blog


By Tru Pettigrew
Nov. 12, 2013 | Comments

Tru Access Blog - Millennial New Word Order
We've all heard about, talked about and philosophized about the New World Order. Some argue that the New World Order is merely a conspiracy theory in which a secret elite group is conspiring to rule the world via world government and globalization.

Others view New World Order as any period in history where a dramatic change in world political thought and the balance of power takes place.

Based on those definitions, I guess one could argue that The Millennial New Word Order could be the prelude to an actual New World Order of sorts.

The difference with The Millennial New Word Order is that, instead of it being a secret elite group conspiring to rule the world, it represents a well-publicized group aspiring to change the world.

The less conspiracy driven perspective of New World Order is pretty spot on though. Millenials have ushered in a change in world political thought and the balance of power is beginning to shift, whether the Boomers like it or not.

This shift in thought and drive to impact change by millennials is what has actually led to what I call The Millennial New Word Order. What is The Millennial New Word Order you ask? It’s simply a shift in how millennials have prioritized their thinking.

Most of our policies, campaigns and choices involving politics, corporate America and society as a whole, have historically been based on the 5 W’s. Those 5 W’s are WHO, WHAT, WHERE, WHEN & WHY.

Most of us articulate these 5 W’s and prioritize them in this very order whenever we think about them…

1. Who
2. What
3. Where
4. When
5. Why

What’s interesting about this flow is that the “why” always comes last. Millennials have and will continue to impact change and lead based on a Millennial New Word Order. The millennial mindset compels them to focus on the “why”. The “who” will continue to lead the conversation because it is and should always be about the people. When it comes to millennials, however, “why” you do something is the primary determinant for the what, where, when and even how.

Your “why” needs to be substantive, inspiring and empowering. Your “why” needs to be game changing and beneficial to others. Your “why” cannot and should not be driven by selfish reasons like acquiring more money or more stuff. The money and material wealth will come if your “why” is inspired by a genuine desire and passion to make a difference.

The 5 W’s still matter in helping to shape and drive policy, messaging and decisions in society; Millennials have just adopted a New Word Order.

What’s your “WHY?”

What Do YOU Think?