A better world starts with a better you...

Prepare. Perform. Prevail.

Empowering people, corporations and communities...

Our Purpose

Tru Access is one of the nations leading Millennial Insights & Empowerment firms. We help millennials and the brands and organizations seeking to connect with them to succeed.

Our purpose is to inspire generational greatness.

Everything we do is done in a spirit of excellence. We are governed by two simple values... Inspiration & Empowerment. We inspire with innovation, vision and real world application. We empower with insight, direction and strategic solutions.

Our Passion

Tru Access is a team of purpose-driven change agents that readily seeks out, celebrates and elevates the teammates and brand partners that share our desire to impact change through their own inspiration & empowerment platforms. We believe in helping you to make money while making a difference.

We love to ignite enthusiastic, high-energy environments from the classroom to the boardroom and take pride in producing measurable results. Our insights and empowerment efforts drive marketplace campaigns and workplace cultures fueled by innovation, creativity, leadership and inclusion.

Tru Access engages its audiences through Qualitative Insights Methodologies, Strategic Consulting, Empowerment Workshops, and Speaking Engagements.

Tru Pettigrew Prepare. Perform. Prevail. Book Tru for your next event

Our Process

Explore

Understand your goals, objectives, brand essence, target consumer, marketplace and competitive landscape and establish success metrics

Build

Develop overarching strategy, concepts and marketing plan that meets brand objectives and maintains marketplace relevance

Deploy

Consistently employ tactics that are relevant to the overarching strategy and only pursue opportunities that stay true to the goals and objectives

Assess

Monitor and evaluate pre-determined success measures and modify and adjust as necessary along the way


What We Do

We leverage over 20 years of Corporate Brand Marketing expertise and over 15 years of Winning Coaching Techniques to deliver measurable results.

Millennial Insights

  • Marketplace Intelligence
  • Discovery Sessions
  • Ethnography Exercises
  • Custom Consumer Panels
  • Millennial Immersions

Strategic Consulting

  • Strategic Planning & Development
  • Concept Ideation & Brainstorming
  • Workshop Moderation / Facilitation
  • Generational Inclusion Strategies & Workshops
  • Brand Purpose Development

Speaking Engagements

  • Leadership
  • Inclusion
  • Purpose
  • Teamwork
  • Branding

WE'VE WORKED

WITH SOME OF THE BEST


WE'RE PARTNERED WITH

Innovators & Visionaries


Powerful Speakers

Voices for a new generation. Find a speaker or host for your next event  


  • Chris Broussard is an NBA analyst and award-winning journalist for ESPN. A black historian, man of faith and dynamic speaker.
     

  • Intriguing. Influencer. Outstanding. Exceptional. Crucial. The list of outstanding accomplishments goes on and on, including work across various fields such as music, fashion, lifestyle marketing, film, radio and now author.
     

  • Kevin Suber is president of The Suber Group, a Film Production, Marketing and Promotions Company. He sits on the Presidential Advisory Council for CieAura and the Board for The African American Channel. Kevin’s ability to inspire and empower audiences with his words is superseded only by his actions.
     

  • Aaron has contributed his professional expertise on the rewards and challenges of entrepreneurship to various media outlets including Forbes and Fast Company. He has spoken across the country from the Harvard Business School to Capitol Hill. He's also been featured on and recognized by media giants CNN, GQ, Black Enterprise, MTV, Vh1.
     

  • Ash Exantus a.k.a. ASH CASH is a motivational speaker, business consultant, financial literacy educator, and the author of Amazon.com bestselling book, Mind Right, Money Right: 10 Laws of Financial Freedom, as well as Taylor’s Way: Life Lesson Through The Eyes of a Three-Year Old.
     

  • Charles “Choo” Smith a former high-profile member of the Harlem Globetrotters. Choo has been featured on local and national television networks like Fox News, NBC, ABC and Cornerstone Television. Choo has appeared on television shows like Good Fellas of Baltimore, a Fox reality show, and the new ABC Reality show Ball Boys. As a humanitarian, Charles “Choo” Smith has and continues to touch the lives of youth throughout Maryland and across the world.
     

  • Joshua Fredenburg is a Nationally Recognized Speaker, Best Selling Author, Gen. Y Television Commentator, and Leadership-Relationship-Diversity Expert that is on a mission to empower at least 1 BILLION LEADERS WORLDWIDE with effective leadership, career, relationship, and success strategies that will enable them to make a positive impact in their community, nation, and world!
     

  • Kenny Mac is a creative entrepreneur with a strong breadth of executive experience. He has held top marketing positions for many different companies including magazines (VIBE, Rolling Stone), clothing brands (Ecko, Mecca), luxury lifestyle brands (10 Cane, Belvedere Vodka), and even celebrity empires (Sean “Diddy” Combs).
     

  • Duane Myko, a graduate of Morgan State University’s Earl Graves School of Business, is a motivational speaker, entrepreneur, and author. While at Morgan State, he realized his dream to become the chairman of a conglomerate, and at the same time help others pursue their dreams. In his senior year, he founded Movie Solution, an entertainment vending machine company.
     

  • Tru has established himself as a thought leader and trusted voice with Corporate America through his marketing profession and is a regular speaker at industry conferences across the country. He has also been featured in such prominent publications as The New York Times, USA Today, The Boston Globe, Fast Company and Fortune Magazine for his marketing expertise.
     



About Blog

The Tru Access Blog is where we share insights, thoughts and perspective on a host of different topics with a focus on challenging ourselves to view life from a leadership perspective. We hope to inspire and empower others to become more effective leaders by sharing leadership lessons through current events, personal experiences and other real life occurrences. We also plan on having a lot of fun sharing our stories in the process.

Tru Pettigrew Featured Author on Business 2 Community Truaccess - Millennial, Leadership & Diversity Insights

Tru Access Blog


If you’re not passionate about it, why even pursue it? This seems to be the sentiment of an entire generation. This is pretty much the Millennial Mindset. I remember the popular saying for Gen X used to be “if it don’t make dollars then it don’t make sense”. Choices, decisions and behaviors were largely governed by how much money could be made. For past generations, that was simply the American way. Not so much for this generation. ..

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Tru Access Blog - Millennial Insights
I believe we all want to be great. One of the most common responses that I hear from groups of Millennials in response to what they want to do or what they hope to become is that they want to be great! ..

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Tru Access Blog - Millennial Insights
When it comes to control, Millennials want it. They not only want control, they expect control. And in order to thrive in their personal lives, while restoring America back to a place of prominence… they also NEED control.  ..

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Media

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Contact Us

We would love to be your inspiration and empowerment resource.
We look forward to hearing from you.

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Location

Cary, North Carolina 27513