A better world starts with a better you...

Prepare. Perform. Prevail.

Empowering people, corporations and communities...

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Our Purpose

Tru Access is one of the nations leading Millennial Insights & Empowerment firms. We help millennials and the brands and organizations seeking to connect with them to succeed.

Our purpose is to inspire generational greatness.

Everything we do is done in a spirit of excellence. We are governed by two simple values... Inspiration & Empowerment. We inspire with innovation, vision and real world application. We empower with insight, direction and strategic solutions.

Our Passion

Tru Access is a team of purpose-driven change agents that readily seeks out, celebrates and elevates the teammates and brand partners that share our desire to impact change through their own inspiration & empowerment platforms. We believe in helping you to make money while making a difference.

We love to ignite enthusiastic, high-energy environments from the classroom to the boardroom and take pride in producing measurable results. Our insights and empowerment efforts drive marketplace campaigns and workplace cultures fueled by innovation, creativity, leadership and inclusion.

Tru Access engages its audiences through Qualitative Insights Methodologies, Strategic Consulting, Empowerment Workshops, and Speaking Engagements.

Tru Pettigrew Prepare. Perform. Prevail. Book Tru for your next event

Our Process


Understand your goals, objectives, brand essence, target consumer, marketplace and competitive landscape and establish success metrics


Develop overarching strategy, concepts and marketing plan that meets brand objectives and maintains marketplace relevance


Consistently employ tactics that are relevant to the overarching strategy and only pursue opportunities that stay true to the goals and objectives


Monitor and evaluate pre-determined success measures and modify and adjust as necessary along the way

What We Do

We leverage over 20 years of Corporate Brand Marketing expertise and over 15 years of Winning Coaching Techniques to deliver measurable results.

Millennial Insights

  • Marketplace Intelligence
  • Discovery Sessions
  • Ethnography Exercises
  • Custom Consumer Panels
  • Millennial Immersions

Strategic Consulting

  • Strategic Planning & Development
  • Concept Ideation & Brainstorming
  • Workshop Moderation / Facilitation
  • Generational Inclusion Strategies & Workshops
  • Brand Purpose Development

Speaking Engagements

  • Leadership
  • Inclusion
  • Purpose
  • Teamwork
  • Branding




Innovators & Visionaries

About Blog

The Tru Access Blog is where we share insights, thoughts and perspective on a host of different topics with a focus on challenging ourselves to view life from a leadership perspective. We hope to inspire and empower others to become more effective leaders by sharing leadership lessons through current events, personal experiences and other real life occurrences. We also plan on having a lot of fun sharing our stories in the process.

Tru Pettigrew Featured Author on Business 2 Community Truaccess - Millennial, Leadership & Diversity Insights

Tru Access Blog

I had the good fortune of serving as emcee and keynote speaker for the 2015 CEO National Conference recently. It was awesome! ..

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“When should love be conditional?” she asked. That was just one of many great questions that a student asked during one of my recent speaking engagements at St. Augustine’s University in North Carolina as a part of “Building & Maintaining Healthy Relationships” speaking engagement series. There were a ton of great questions thrown my way by this vibrant and curious group of motivated Millennials. But this one particular question stood out to me for some reason… “When should love be conditional?” ..

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A friend of mine sent me an article recently that suggests that Millennials lack grit. The information was based on findings shared in an article in Psychology Today as well as interview subject Peter Gray, a professor at Boston College. According to at least one psychologist, today’s college students seek more counseling because this generation is more “needy”.  ..

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Contact Us

We would love to be your inspiration and empowerment resource.
We look forward to hearing from you.

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Cary, North Carolina 27513